Cookies and privacy

This pages describes Cabinet Office’s cookies and privacy policies for the EU Exit readiness campaign website. It directs individuals, businesses, UK nationals in the EU and EU nationals in the UK to further information on how to prepare for EU Exit.

Use the GOV.UK form to send your questions or comments about this campaign website.

About cookies

We put small files (known as ‘cookies’) onto your computer to collect anonymised information about how you browse the site.

Cookies are used to:

  • remember your progress
  • measure how you use the website so it can be updated and improved based on your needs

Cookies aren’t used to identify you personally.

You’ll normally see a message on the site before we store a cookie on your computer.

Find out more about how to manage cookies.

How we use cookies

You may see a pop-up welcome message when you first visit this site. We’ll store a cookie so that your computer knows you’ve seen it and knows not to show it again.

Name Purpose Expires
cookieMessage Saves a message to let us know that you’ve seen our message 1 month
CookieConsent Stores the user’s cookie consent state for the current domain 1 year

Measuring website usage (Google Analytics)

We use Google Analytics software to collect information about how you use the website. We do this to help make sure the site is meeting the needs of its users and to help us make improvements.

Google Analytics stores information about:

  • the pages you visit
  • how long you spend on each page
  • how you got to the site
  • what you click on while you’re visiting the site

We don’t collect or store personal information so this information can’t be used to identify who you are.

Google Analytics sets the following cookies:

Universal Analytics

Name Purpose Expires
_ga This helps us count how many people visit the site by tracking if you’ve visited before 2 years
_gid This helps us count how many people visit the site by tracking if you’ve visited before 24 hours
_gat Used to manage the rate at which page view requests are made 24 hours
collect Used to send data to Google Analytics about the visitor’s device and behaviour Session

When you first accessed the EU Exit Business readiness campaign website, a pop-up banner asked if you were happy to accept our use of cookies. You can opt out of Google Analytics cookies at any time by managing your cookies preferences.

Social Media:

We use pixels to track the effectiveness of our social media advertising. These pixels set cookies when you visit our website.

Twitter

Name Purpose
Twitter To store ad click information to track and gather statistics and conversion information.

Facebook

Name Purpose
_fbp To store ad click information to track and gather statistics and conversion information.

When you first accessed the EU Exit readiness campaign website, a pop-up banner asked if you were happy to accept our use of cookies. If you selected ‘Decline’ then these won’t be stored on your computer. If you selected ‘OK’ and you’ve changed your mind, you can opt out of cookies through your browser settings.

Google Adwords

We use a Google Adwords pixel to track the effectiveness of our online advertising. This pixel sets cookies when you visit our website.

Name Purpose
Google ID To store ad click information to track and gather statistics and conversion information.

Google AdSense

Name Purpose
_gcl_au Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.

Google DoubleClick Floodlight

We use a Google DoubleClick Floodlight to track the effectiveness of our online advertising. This pixel sets cookies when you visit our website.

Name Purpose Expires
IDE To measure the results of our digital advertising. 1 year
test_cookie Used to check if the user’s browser supports cookies. 24 hours

When you first accessed the EU Exit readiness campaign website a pop-up banner asked if you were happy to consent to our use of cookies. If you selected ‘Decline’ then these won’t be stored on your computer. If you selected ‘OK’ and you’ve changed your mind, you can opt out of Google cookies through your browser settings.

For more information please visit http://www.google.com/policies/privacy/ads/ and http://www.google.com/ads/preferences. It is also possible to opt-out of Google Analytics for Display Advertising and customise Google Display Network ads using Google’s Ads Settings at https://www.google.com/settings/ads.